H&M is Eco-friendly and Socially Aware

Photo: H&M

 Fast fashion retailer, H&M knows how to keep consumers coming back for more! After coming off a successful collaboration with fashion designer Isabel Marant, H&M is about to launch a new Eco-friendly denim line {end of February} that consist of jeans, jackets, vests in different washes. Get this; each item is made of 20% recycled cotton {which is the max, standard}.

I remember H&M launching a program that accepted used clothes from their customers, in return for a discount. Well, they collected 7.7 million pounds of used denim! H&M is on to something here...a portion of the proceeds will be donated to charity. H&M is also paying of looking to pay factory workers a living wage.



Launched last year



This is a great example of fashion giving back!

Consumer Alert!!: Beware of misleading labels

photo: Heart and Pen

Here’s an interesting story for all you retail consumers out there. The Federal Trade Commission is not too happy with Macy’s, Amazon, Sears or Leon Max.  Basically, {according to WWD} the FTC gave out fines to all of the parties above in the ballpark of over $1 million combined for allegedly mislabeling “eco-friendly bamboo textiles” without mentioning that part about rayon being included. 

“When attempting to appeal to environmentally conscious consumers, companies need to ensure they don’t cross the line into misleading labeling and advertising,” said Charles Harwood, acting director of the FTC’s Bureau of Consumer Protection. “If a textile is made of rayon, sellers need to say that, even if bamboo was used somewhere along the line in the production process.”

They all have violated the Textile Products Identification Act AND on top of that they ignored all the warning letters.  So there you have it…fined! Let this be a lesson to other retailers and clothing brands, put the right ingredients on your labels please.=D

Fashionista

'Going Green': Jeffery Campbell + Convert {collaboration}

'Going green' can be fashionable right?! If you doubt it, check out the footwear collection Jeffery Campbell + Convert collaborated on {which makes this their fifth collabo}.  All of the shoes  are made from biodegradable fibers, dead stock fabrics and synthetic leathers. 

This collection is said to retail for $95 to $169...not bad at all!  Some of the footwear is available now but the full collection is coming soon.  This is a heads up! =D

  

 You can see the shoes are still very trendy and stylish for That Fashion Chick. What do you think, 'going green' never looked so good right?!

Refinery 29, Jeffery Campbell + Convert