H&M is Eco-friendly and Socially Aware

Photo: H&M

 Fast fashion retailer, H&M knows how to keep consumers coming back for more! After coming off a successful collaboration with fashion designer Isabel Marant, H&M is about to launch a new Eco-friendly denim line {end of February} that consist of jeans, jackets, vests in different washes. Get this; each item is made of 20% recycled cotton {which is the max, standard}.

I remember H&M launching a program that accepted used clothes from their customers, in return for a discount. Well, they collected 7.7 million pounds of used denim! H&M is on to something here...a portion of the proceeds will be donated to charity. H&M is also paying of looking to pay factory workers a living wage.



Launched last year



This is a great example of fashion giving back!

Watch This!!: How to distress-hole your denim shorts {AndreasChoice}

Distressing is SUPER popular for chicks & fellas and it's great for different types of garments. You can wear distressed denim in the fall/winter adding a printed legging to keep you warm and maximize your look!

Watch This!!

YouTube - AndreasChoice

Stella McCartney denim expansion

British designer Stella McCartney is expanding her ready-to-wear denim line, starting with the Spring 2014 collection. McCartney is adding 10 new styles in 20 different washes, including colors and prints, in various cuts. Some pieces are made solely of organic cotton in Italy, which is high quality alternative for the designer who famously boycotts the use of leather in the production of her collections.

Washes including over dyed, faded and dégradé come in classic shades of indigo, white, grey and black. The spring palette consists of rose, lipstick and chamomile. Prints include black and white heart print and all black subtle leopard. As for the cut, expect to see skinny, boyfriend and flare style jeans, along with low, medium and high rises.

Pieces in the collection will range between $350 ~ $595 and will be available {this November} in all 25 Stella McCartney stores as well as in multi-brand retailers across the world. 


FashionMag.com

Watch This!!: Repair Your Jeans {DIY}

Did you know it was this easy to repair your own jeans?? Check it out below!

  

SLAMXHYPE

Huessein Chalayan for Mavi's "Gold"



Mavi launches Gold at Bread & Butter



Turkish denim expert Mavi announced their first collaboration, which will be with Hussein Chalayan. In fact, it has entrusted the renowned Puma's fashion designer {and his own label} with the first collection for Mavi Gold, its new premium line launched at Bread & Butter. Chalayan designed about twenty distinct pieces, mostly bottoms, for the line specifically for women only.

"Gold's mission is to be designed anew each time by a renowned designer" says a Mavi spokesperon.

If Mavi Gold is officially launched by spring 2013, the first models will be available in the U.S. by November. The retail price of Gold will range between 100 and 150 euros {126.69-190.03 USD}. Looks like it will be a cool line!