Thursday, June 21, 2012

Huessein Chalayan for Mavi's "Gold"

Mavi launches Gold at Bread & Butter

Turkish denim expert Mavi announced their first collaboration, which will be with Hussein Chalayan. In fact, it has entrusted the renowned Puma's fashion designer {and his own label} with the first collection for Mavi Gold, its new premium line launched at Bread & Butter. Chalayan designed about twenty distinct pieces, mostly bottoms, for the line specifically for women only.

"Gold's mission is to be designed anew each time by a renowned designer" says a Mavi spokesperon.

If Mavi Gold is officially launched by spring 2013, the first models will be available in the U.S. by November. The retail price of Gold will range between 100 and 150 euros {126.69-190.03 USD}. Looks like it will be a cool line!

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