Tuesday, January 21, 2014

H&M is Eco-friendly and Socially Aware

Photo: H&M
 Fast fashion retailer, H&M knows how to keep consumers coming back for more! After coming off a successful collaboration with fashion designer Isabel Marant, H&M is about to launch a new Eco-friendly denim line {end of February} that consist of jeans, jackets, vests in different washes. Get this; each item is made of 20% recycled cotton {which is the max, standard}.
I remember H&M launching a program that accepted used clothes from their customers, in return for a discount. Well, they collected 7.7 million pounds of used denim! H&M is on to something here...a portion of the proceeds will be donated to charity. H&M is also paying of looking to pay factory workers a living wage.

Launched last year

This is a great example of fashion giving back!

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