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| Peter Som |
Earlier this month, Peter Som cancelled his Fall '13 runway show at New York Fashion Week {we mentioned this a couple of weeks ago}...or so we thought! Turns out, Som will be going digital instead, presenting his Fall ’13 collection online on KCD’s Digital Fashion Shows. Pierre Balmain and Alexander Plokhov will also have digital shows on the KCD outlet.
When Digital Fashion Shows {digital alternative to attending live shows} launched last year, it was exclusively for buyers and press. This year, they have announced that they will open its portal to the public, allowing them to log on and watch the Fall ‘13 collections on the virtual runways.
“The log-in response from non-invitees was tremendous and as it continued to grow with each digital show it became necessary to respond to our client’s request to open the platform’s doors wider for greater exposure,” said KCD's Digital Managing Director, Rachna Shah. ”But the site retains all of the innovative tools the press needs to review and cover the shows as featured when the platform was founded.”
With an increasing number of designers {like Burberry & Prada}, livestreaming runway shows to the public, it only makes sense for an already-online show to do the same. Although a runway show only lasts about thirty minutes, images and video captured from the show will live forever in cyberspace; Plus, they can reach customers all over the world, giving brands more advertising bang for their buck!
DFS only has three scheduled shows during NYFW, so far, but plans to announce more for the European shows. Peep the schedule below and tune in to DFS and check out the shows. We'll definitely be watching!!! :)
Alexander Plokhov: Saturday, February 9th beginning at 10am EST
Peter Som: Wednesday, February 13th beginning at 9am EST
Pierre Balmain: Friday, February 8th beginning at 9am EST
Fashionista, Style.com
