Thursday, December 26, 2013

2013 Google Zeitgeist: High Fashion, Retailers & Apparel Brands {Fashion Marketing}

A little market research never hurt nobody! Google released its 2013 Google Zeitgeist, which shows most searched fashion brands and labels in the US.

Take a look a the list below:

Most Searched High Fashion Brands
1. Versace
2. Michael Kors
3. Diesel Black Gold
4. Gucci
5. Kate Spade
6. Rachel Zoe
7. Prabal Gurung
8. Givenchy
9. Mulberry
10. Luca Luca

Most Searched Retailer and Apparel Brands
1. Kohl’s
2. JCPenney
3. Nordstrom
4. Forever 21
5. Victoria’s Secret
6. Old Navy
7. Macy’s
8. American Eagle
9. Nike
10. Dillard’s

A few of these names are expected like Versace  {"Versace, Versace, Versace!" anyone?} and Gucci. Some of these high fashion brands are closet staples {Michael Kors, Kate Spade, Diesel Black Gold and Mulberry}. Others became more popular {Givenchy}, but ALL have had a great 2013!

The most searched retailer is a no-brainer. Though, retailers like Kohl's and Nordstrom made the Market Forces annual consumer summary.

Through this research, I think I will stick with creating a staple label {when I debut my signature clothing line}! =D


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