United Colors of Benetton
campaigns have always been thought provoking {from world leaders kissing, to Olympic rings condoms} over the last 20+ years. This year, however, the Benetton campaign is rather "normal."
For their Spring/Summer '13 campaign {shot by Giulio Rusitchelli} Benetton chose "Nine personalities, nine different shades, to paint our future." The ads really makes you think about color featuring "nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment, shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight."
The nine ambassadors include big names like Alek Wek, Lea T, Charlotte Free, and Elettra Wiedemann, and others like gorgeous, mixed race British boxing-champion-turned-model
Dudley O’Shaughnessy {you might recognize him from Rihanna’s “We Found Love”
video}. All of whom filmed short interviews in addition to posing for the print
ads.
The images from the campaign are uniquely captivating and will be printed on limited edition T-shirts that will be sold all over the world, online {shop.benetton.com} and in United Colors of Benetton stores; All proceeds from the sale of the T-shirts will be donated to the UNHATE Foundation. We just love when fashion is used to suport a good cause!!!
Check out a composite video of the
interviews below
Interesting and inspiring!!! Go chcck out benetton.com for more in-depth interviews with each personality and more pictures.
Fashionista, Benetton.com
