Monday, February 18, 2013

Net-A-Porter's New Mag

Net-A-Porter has launched a new weekly magazine titled "The Edit",  that caters to "women with great style and great stories" according to the magazine editor, Lucy Yeomans {formerly at British Harper's Bazaar}.  Net-A-Porter has had the online magazine of some form for awhile {under the moniker, "The Magazine"} but now it has a real, glossy-sounding name and is expected to release a print version of the magazine this fall. 

The first edition of "The Edit" with Natalia Vodianova

Featuring original editorials, advertisements, and context in a variety of languages, "The Edit," is a bona fide magazine in every way; the the print edition will compete with Vogue and Harper's Bazaar, according to WWD. The difference between "The Edit" and traditional fashion magazines will be that they will use intel directly from Net-A-Poter costumers, knowing exactly what is being bought at full price, on sale, what is being requested when sold out, and what is being passed over. This is a very resourceful way to cater to their readers as well increasing profitability.

We think this is a innovative twist on fashion mags and wish Net-A-Porter much success.

Refinery29, FashionMag, WWD

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