Saturday, July 14, 2012

Marissa Webb is Launching Her Own Line



Photo: WWD
Her name might not ring a bell but, as J.Crew’s former head of women’s wear designer since 2000, some of us have already been wearing Marissa Webb's designs…for years! In 2011, Webb was replaced by Tom Mora when she resigned from J.Crew to “pursue other opportunities.” According to WWD, Webb is now set to debut her first {self-named} collection, launching spring 2013, during fashion week this fall.

The collection, described as tomboy-meets-girly-girl, will offer boyish blazers, tie-neck blouses, skinny cargo jeans, dresses and more. Sounds a lot like J.Crew…“A lot of people ask me, 'Will your collection look like J.Crew?'” Webb said. “The honest answer is, in my mind, no. But after being at J.Crew for 11 years, a lot of my own personal aesthetic is in J.Crew because that was my job. The same things that influenced me then influence me now.” she explains. Well that is understandable.

One thing that will set Webb’s line apart from J.Crew is her wholesale price range {$125 for a T-shirt, $325 for a blazer, $1,500 for limited-edition dresses}. Webb’s previous position has definitely giving her great advantages in launching her own line, particularly with finding investors. Dallas-based, Bedrock Manufacturing, Co. {also owns part of Steven Alan} has a minority stake in Webb’s business, with Steven Alan handling Webb’s sales.


I know there are plenty of J.Crew fans exicted to see this collection.


Fashionista
Getty Images

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