Saturday, July 14, 2012

Another Nike Collaboration

Nike has teamed up with French label A.P.C for a line of pared-down unisex sneakers. The Nike Dunk and Nike Air Max were given a minimalist make-under creating the perfect mix of sporty function and chic style.

“It’s all very classic looking, trainers [shoes] that don’t shout too loudly,” Jean Touitou {head of A.P.C} told WWD. “It will give people the opportunity to wear a trainer with a very chic coat. The reason we are not doing the trainers ourselves is because we don’t have the know-how, Nike does…It’s like I’m not trying to bake bread for myself.”

The sneakers will be available August 30 at A.P.C. stores worldwide and will come in three colors {ecru, navy and brown} and will range from $110 to $150. This collaboration won't be the last for A.P.C and Nike, golfwear, skiwear and training apparel are also being talked about.


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