Friday, June 8, 2012

‘Like’able Fashion?

Photo: Mashable

Riding the techno wave, Brazilian retailer C&A has begun a new marketing strategy called FashionLike. Hanging their merchandise on wooden hangers embedded with digital counters.

How does it work? Simple….‘Like’ an item on C&A’s Facebook fanpage, the counter updates in real time. FashionLike is a very innovative way to marry fashion and technology. Even though there could be room for "sabotage” (switching hangers, fake likes) it seems like a great way to watch the trends.

Would you use {and buy clothes through} a process such as FashionLike?


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