Monday, April 15, 2013

Its a Collaboration: Beyonce for H&M

Check it out Beyonce' {Mrs. Carter} is the new face for H&M's summer campaign!
The campaign, which will include print and commercial, was shot in Nassau,Bahama by photogs Inez van Lamsweerde and Vinoodh Matadin {the commercial was directed by Jonas Akerlund}.

Also, 25% of sales will be donated to H&M for Water.

"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements --fire, water, earth and wind.  It was a beautiful shoot on a topical island. It felt more like making a video than a commercial," says Beyonce'.

Not bad at all...can't wait to see the complete collection!


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