Saturday, November 17, 2012

Nike's New Print + 2013 Lookbook Sneak Peek {Watch This!!}



It can be hard to focus on exercise during the holiday season, but Nike is working hard to keep you stylish while working off all those holiday calories...next year {lol}. Nike has tapped gold medal Olympian Allyson Felix to debut Nike Pro Print, a hand tie-dyed, digitally rendered, graphic pattern, which will be available for both Olympian-level athletes and the fit fashionistas.

Check the exclusive moving image below!!!




Nike's global women's apparel designer, Ryan Noon, said "One of the amazing things you can do with graphics is change the mental mind of how the body feels — placing the upright arrows at the heel implies a psychophysical feeling of lift — and the green and purple stripes wrapping the thighs imply the feeling of power through strength."
"Innovative, functional, and a little avant-garde" perfectly describes this print and the rest of the Nike Women's Spring/Summer 2013 collection {the Studio Wrap is also a part of this collection}. The lookbook features Felix, Alex Morgan and Paola Espinosa—extraordinary women whose performances awarded them medals and records captured on world stages—in “flight,” giving awesome visuals of the clothes' versatility.

Here's a sneak peek












Love it...totally #TFCapproved!!! Who's ready to work out???

Refinery29, Nike, Fashionista



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