Tuesday, June 26, 2012

Doo-Ri Chung leaves Doo.Ri

Another designer leaving their own label!?! WWD recently reported that Doo-Ri Chung is leaving Doo.Ri, the clothing company she founded in 2001. There are no details on why Chung decided to leave, or what she'll do next, although the label was gaining momentum over the last few years. Since winning both the CFDA Fashion Award for Swarovski/Perry Ellis' Up and Coming Designer of the Year and the CFDA/Vogue Fashion Fund, in 2006, Chung dressed our FLOTUS Michelle Obama for a state dinner honoring South Korea {Chung being Korean-American} and designed a high-profile Macy’s capsule collections–two projects that boosted the designer’s name recognition significantly.

"I’m still a very small, young designer. I’m still considered ‘niche’ and I’m always hesitant about being associated with someone that’s much bigger than I am. We’re still trying to make a place for ourselves, and I think having an association with Macy’s will definitely override that. But I think in the end, the partnership was beneficial for everybody." Chung explains at the Macy's launch.

Maybe it wasn't as beneficial as Chung hoped. As far as Doo.Ri goes, "market sources" say Tharanco Group, the company that owns the label, may sell it or shift to a licensing model. Tharanco, however, "wishes Chung well in all her furture endeavors." 

 Photos: Fashionista

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