Friday, February 1, 2013

Emilio Pucci Creates Rita Ora’s Tour Wardrobe



Rita Ora got some fab custom made costumes for her new Radioactive Tour. Emilio Pucci's creative director Peter Dundas worked closely with the singer to create a series of outfits to "perfectly echo her unique take on urban glamour".
"I was thrilled to design the costumes for Rita's Radioactive Tour, from the moment I met Rita we've had a great connection and doing something like this together felt like a natural progression," said Dundas. "The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic."
The costumes were designed with the "best possible freedom of movement" being the key creative concept in order to allow the performer to fully execute her choreography. The idea of movement was coupled with the re-interpretation of key themes from the brand's spring/summer 2013 collection, producing outfits that includes a metallic armour-inspired bodice, a military camouflage jumpsuit and a flowing golden cape. 
Check out these outfits!!!









Vogue

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