Fashion News: Victoria's Secret has competition coming...Adore Me

Uh oh looks like Victoria's Secret has some tough competition coming for you number one spot!

Lingerie ecommerce site Adore Me has already raised $8.5 million in a Series B round of funding. Morgan Hermand-Waiche, CEO and founder of Adore Me said people are tired of high prices and slow-fashion from Victoria's Secret, so they are following the same fast-fashion formula as Zara, which is working in their favor.

They are also using the same ecommerce setup as the BeachMint brands. You know with the monthly fee {avg, $39.95} and free shipping both ways {US only}, but anyone can purchase the VIP monthly membership.

It's funny how Adore Me launched in early 2012 and has already raised a total of $11.2 million, with $500,000 seed money helping them get off the ground.

That's some serious dough, but do we really think this is big competition for Victoria's Secret?

The Next Web

BeachMint adds HomeMint to the franchise

Good news, a new addition is being added to the BeachMint franchise!

BeachMint already holds JewelMint (Kate Bosworth), ShoeMint (Rachel Bilson), StyleMint (Olsen Twins), and BeautyMint (Jessica Simpson).  Now they will have HomeMint, which will be a collection of home goods and art designed...it works!

Just to give you the quick scoop >  Justin Timberlake is the chosen celeb to help design for the HomeMint collection.  Being that he is already creative and successful with music, movies and fashion, he seems to be right for the job.  Timberlake will be designing the home decor with his good friend and longtime interior designer, Estee Stanley.

Like the other Mint companies, this home collection will be available exclusively online at homemint.com.  The membership fee is only $10/mo.  Members will have access to discounts and early access to new products.  If you are not a member, you will pay a little extra for the item(s).

The line will be ready early May.  BUT, don't let that stop you from signing up and preview some pieces below!

Justin Timberlake and Estee Stanley spoke with Elle Decor about the HomeMint collection.  Check out that interview here!

Dishes and Cutting boards

Stools

Rug

Art



Photos: BeachMint